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| Photo Credit Shea Terra Organics |
Why is this a big deal you ask? Well, for one thing, Shea Terra is purchasing their Tamanu Oil from a trading company in Madagascar that is certified by the Wildlife Friendly Enterprise Network (WFEN), whose goal is to help create jobs in areas of high poverty, while also conserving Madagascar's biodiversity.
"Shea Terra Organics’ Tamanu Oil will now directly support the Vohibola forest, the last remaining forest on the eastern central coast of Madagascar with numerous endemic species. The Vohibola forest hosts four species of trees threatened with immediate extinction that cannot be found anywhere else on earth, one of which has only 33 specimens left. This project helps to ensure the sustainable management and conservation of biodiversity. It also helps local communities benefit from additional employment opportunities, improved income, larger profit margins, as well as access to training and education on sustainable business practices.
"Madagascar is one of the least economically advantaged countries in the world but at the same time is one of the world’s most biodiverse with 90% of its species, such as lemurs, being endemic to the country meaning they are found nowhere else on earth,” explains Julie Stein, Executive Director of WFEN. “Partnering with companies like Shea Terra Organics is absolutely crucial in our efforts to empower global consumers to help both conserve biodiversity and support local communities by providing sustainable livelihood opportunities in Madagascar.
Providing jobs for poor rural communities and preserving wildlife habitats are two of the principles I founded my company on almost 15 years ago. It’s very important to me that I get involved with organizations like the Wildlife Friendly Enterprise Network who shares the same goals and values that I do, so hopefully together we can help make a difference while creating beneficial skin care products,” explains Tammie Umbel, founder of Shea Terra Organics."
As someone who cares deeply about the welfare and conservation of our eco-system, this development definitely resonates with me.
Have you tried Shea Terra Organics Tamanu Oil? I know I will be purchasing some soon!
Peace & Love,
Sabrina
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